AI-generated reviews are rewriting the rules of online reputation management....

https://www.digitaltrends.com/contributor-content/the-ai-arms-race-in-online-reviews-how-businesses-are-battling-fake-content/

AI-generated reviews are rewriting the rules of online reputation management. Whether it is fake five-star boosts or malicious one-star attacks, these fabricated narratives distort consumer trust and damage genuine brands