Europe’s new SEO founders are builder-operators who trade agency fluff for...

https://highstylife.com/why-do-some-seo-agencies-feel-like-bootstrapped-software-companies/

Europe’s new SEO founders are builder-operators who trade agency fluff for proprietary tools and deep research output. This shift changes everything for clients. You don't need a slick deck. You need an engineering partner who codes for results.