Europe’s SEO landscape is shifting. Top firms are now led by builder-operators...

https://www.sierrabookmarking.win/europe-s-new-seo-founders-are-builder-operators-treating-search-like-a-software

Europe’s SEO landscape is shifting. Top firms are now led by builder-operators who swap stale playbooks for proprietary tools and deep research. If you’re still vetting agencies by pitch deck alone, you’re missing the point. Bet on builders.