If my business is in Cherry Creek, do I need different SEO than downtown Denver?

https://www.stall-bookmarks.win/rankings-went-up-but-calls-didn-t-what-s-missing-in-my-denver-seo

I'll be honest with you: i have spent 15 years building campaigns in colorado, and i still see business owners treating seo as a generic utility. I remember a project where wished they had known this beforehand.