If Shopify traffic has plateaued for months, outsourcing SEO may help - but...
https://deansmasterthoughts.nexorafield.com/posts/how-do-i-tell-if-there-is-real-search-demand-for-my-products
If Shopify traffic has plateaued for months, outsourcing SEO may help - but only if the work fits the bottleneck. Ask for Search Console non-branded traffic, a clear diagnosis, and what changes they will own - not promises.