Is Signing Multi-Year Leases Before Market Testing Holding You Back?

https://www.rankbookmarkings.win/how-poor-fit-out-coordination-can-cost-your-company-six-figures

Many founders and retail managers sign three- to ten-year leases before they know whether a location, format, or product-market fit will actually work. On paper long leases offer predictable costs and can unlock tenant improvements and lower rent