Rank tracking is becoming obsolete because the SERP is no longer just a list of...

https://www.runway-bookmarks.win/traditional-rank-tracking-is-dead-ai-overviews-caused-a-30-ctr-drop-in-the

Rank tracking is becoming obsolete because the SERP is no longer just a list of blue links. Since AI Overviews hit the European market, we’ve tracked a roughly 30% drop in click-through rates