Rank tracking is obsolete. EU search is seeing a 30% CTR drop thanks to AI...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Rank tracking is obsolete. EU search is seeing a 30% CTR drop thanks to AI Overviews. We need to move toward live dashboards that measure zero-click visibility and prioritize schema-first content. Stop obsessing over rankings and start owning AI answers.