Scaling into the EU is a headache when your hreflang tags start cannibalizing...

https://www.pure-bookmark.win/expanding-into-the-eu-is-a-goldmine-but-messy-hreflang-errors-are-the-quickest

Scaling into the EU is a headache when your hreflang tags start cannibalizing your rankings. I’ve seen too many brands watch traffic tank post-migration because of messy locale signals