Shoppers are done with bloat. They don’t want a brand story; they want their...

https://www.livebinders.com/b/3714413?tabid=7e947e36-a81d-8ee7-b9ad-e6db42c24fb8

Shoppers are done with bloat. They don’t want a brand story; they want their stuff without the headache. Saved payments are now a baseline expectation; if a user has to re-enter card details, they’re gone