Short brand names stand out in digital gaming because they fit perfectly in...

https://alpha-wiki.win/index.php/How_to_Decide_the_Official_Spelling_of_a_Short_Brand_Name

Short brand names stand out in digital gaming because they fit perfectly in mobile headers and app icons, making them easy to spot at a glance. They’re also easier to pronounce and remember, which helps players find and talk about your game more often