Specialist ecommerce marketers know tight margins leave little room for wasted...

https://dibz.me/blog/what-are-the-signs-i-hired-a-generalist-who-does-not-get-ecommerce-1285

Specialist ecommerce marketers know tight margins leave little room for wasted spend. They shape ads, email and product pages around how shoppers compare prices, reviews and delivery, then track sales and profit—not just clicks