The campaign presents Jesus as someone people can explore

https://www.whas11.com/article/news/verify/pop-culture/he-gets-us-super-bowl-ads-hobby-lobby-connection-explained/536-077eab4c-88a9-431c-ad6d-c53528aaefbc

The campaign presents Jesus as someone people can explore, supporting a general “consider Jesus” invitation for all people.