Waiting for an app to load now feels like a failure. Users demand instant...

https://www.bookmark-friend.win/users-now-view-friction-as-a-design-failure-we-expect-fast-loading-times

Waiting for an app to load now feels like a failure. Users demand instant gratification, from fast loading speeds that sustain attention to smart personalization that cuts through the noise. If your app adds friction, people are already gone.