When Polished Ads Fall Flat: Treating Video as an Operational Asset to Capture 95% Message Retention

https://zulu-wiki.win/index.php/How_a_$2M_Australian_SaaS_Firm_Turned_TikTok_into_a_Predictable_B2B_Lead_Engine_in_9_Months

Most Australian businesses rely on glossy advertising to tell their story. Those campaigns look great, but they often lack the authenticity today's customers expect