When your company hits a reputation crisis, your Online Reputation Management...

https://spark-wiki.win/index.php/My_Founder_Name_Shows_Outdated_News_Results:_A_Strategic_Guide_to_Cleanup

When your company hits a reputation crisis, your Online Reputation Management (ORM) provider can either be your greatest asset or a complete money pit. Before you sign a retainer, you need to cut through the industry fluff