Will starch reduced horse feed Ever Rule the World?

http://www.kansasnewsheadlines.com/news/story/582403/with-half-of-britains-horses-overweight-bifid-launches-grainfree-lowsugar-feed-for-the-nations-gooddoers.html

Horse feed convalescent feed promotes digestive health, eating interest and consistent condition after sickness, transport or intense work